Konferans ve Seminerler

Date: 30.11.2020 

Speaker: Zeynep Müge Güzel

Title: Perceptual Standardization Gap: Antecedents and Consequences in an Emerging Market Context

Bio: She is expecting to complete her PhD in Marketing in June 2021 at Koç University. She has a BA in Economics from Bogazici and MBA from Galatasararay University. Her research interests include topics such as Perceptual Inaccuracies & Positive Illusions in Marketing, Strategic Marketing, Relationship Marketing, International Marketing, Marketing Standardization.

Date: 09.11.2020

Speaker: Zeynep Aydın

Title: If It Ain’t Broke, Don’t Fix It: How Incorporating User Feedback In Product Development Affects Mobile Applicatıon Ratings

Bio: She is expecting to complete her PhD in Marketing in Fall 2020 at Rotterdam School of Management, Erasmus University. She has a BSc in Statistics from METU and MS in Industrial Engineering from Bilkent University. Her research interests include topics such as Mobile Marketing, Mobile Applications, Digital Marketing, Online Word of Mouth, User Generated Content, Gamification and methodological interests include topics such as Diffusion Models, Bayesian Modeling, Time Series Models, Dynamic Linear Models, Natural Language Processing, Sentiment Analysis and Machine Learning.

Date: 26.10.2020

Speaker: Zeynep Baktır

Title: Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts

Bio: She is currently a PhD candidate at Bilkent University. She has completed her MBA at University of Texas at Dallas and BSc. at Bilkent University. Her research interests include topics such as Consumer Behavior, Consumer Well-Being, Macromarketing, Quality of Life, Vulnerable Groups, Trust, Entrepreneurship.

Date: 19.10.2020

Speaker: Kemal Söylemez

Title: Underlying Factors Behind Generation of Different Types of User-Generated Content-Impact of Indıvıdual and Brand/Product Level Factors in Generatıon of Brand-Oriented and Community-Oriented Content

Bio: He has recently completed his PhD in Old Dominion University, Norfolk, VA. He has an MBA from University of West Georgia and BA from Bogazici University Management Department. His research interests include topics such as Online Marketing, Online Brand Communities, Electronic Word-of-Mouth, Social Network Systems, Internet and National Culture, Blogging and Mobile Marketing.

Date: 12.10.2020

Speaker: Güneş Biliciler

Title: Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

Bio: She is currently a PhD candidate in Marketing at McCombs School of Business, The University of Texas at Austin. She has an MSc in Social Psychology and BSc in Business Administration from Middle East Technical University. Her research interests include topics such as Entropy, Time Perception, Visual Perception, Minimalism, Product Disposal.